Many years have passed since Satoshi Nakamoto published his famous article in 2008. When it all started, only a few technology geeks knew about Bitcoin, being considered almost useless and worthless. However, today its value has reached figures never imagined. […]
Lychee developed Moon, the first crypto ad tech platform that uses machine learning and predictive algorithms to help blockchain and crypto advertisers acquire and retain users through digital advertising. Moon is the first ad technology to scale and grow the […]
Non-fungible tokens (NFT) have experienced a boom in recent years. In this blogspot we will try to understand how an ecosystem that includes artists, blockchain, metaverse, investors, brands, developers and gamers, can develop in the coming years. What is an […]
With the arrival of Big Data, data on user choices began to be crossed, allowing marketing activities to be directed to the right people. Once a user expresses a preference, they are impacted with targeted advertising. This allowed brands to […]