How did you get involved in Crypto?
At the end of 2016 I was starting my first company with my partner Joaquin Alvarez Vitale. A B2B food delivery service located in Buenos Aires. We always love technology and by being born in Argentina, we became two curious and creative minds who are constantly searching for out of the box solutions. Thats why, when we first heard about blockchain and its functionalities such as Crypto it was a no brainer decision.
Do you invest in crypto? If you do, when did you start and why?
Yes! Truth be told is that I had two different approaches with Crypto. The first was at the end of 2016 and the next was in 2019.
In the first one it was an early stage in Argentina, with only a few companies promoting the use of this technology. I remembered that I read about it and decided to buy Bitcoin. A couple of months later, some rookie mistakes in the market and falling into a scam, I lost most of it. I was a little angry about it, but most of it with myself. I forgot the golden rule of “do your own research” when entering into new investment opportunities. That’s how, even though I knew that the concept of crypto was great, I decided to stop for a while.
Then in 2019 we decided to give it a second try, we started using crypto again, but not only as an investment but also as a way to create new features into the ecosystem.
What is your favorite token? Why?
At this moment I think that ETH and LUNA.
- Luna’s tokenomics and ecosystem are great. Basically they aim to make banking and payments cheaper and faster, making the global payments system more efficient. They also managed to build a strong community generating a really explosive growth.
- On the other side we have Eth. Without it we wouldn’t have smart contracts, other altcoins and all the other capabilities of crypto. And despite the high gas fees it is still one of the main networks for NFTs and other features.
What is the biggest challenge in growth hacking in the crypto world?
I believe that it really depends on the model you are working on. But in my opinion I think that the Financial education and onboarding of Fiat users into the Crypto world is by far the biggest challenge that every crypto company faces.
What is your preferred channel for user acquisition in crypto?
Nowadays Twitter and Discord are my preferred channels. They have become the main channels for users to learn about new companies.
What is the next BIG thing coming in the crypto world?
The next BIG thing in crypto is and will be the Metaverses and the use of NFTs. Both of them are completely changing the way companies interact with their customers, bringing them different utilities and generating new business and marketing opportunities.
Can you tell us about your company?
We created Wooy, the first free web3 platform for users to win exclusive prizes and once in a lifetime experiences simply by staking their tokens. Basically our users have a lossless participation model to win incredible prizes, can withdraw funds whenever they want and even generate donations without risking their money. Also with Wooy, we are launching an NFT campaign called Journey Creatures where every holder will unlock different benefits within Wooy, utilities in the metaverse and more.
What does it take to be successful in the crypto industry?
It is still at an early stage so there are no rules written on how to be successful. But I believe that these will definitely help you to avoid some mistakes: First you have to understand that there are new products all the time and not all of them are good ones, so do your own research before investing! And secondly you can join the ecosystem which is super open and collaborative and find opportunities to ask any questions and there always be other users willing to explain it for you.
Is there anything you would recommend to entrepreneurs who are starting crypto projects?
First, you have to understand the basics of how this market works. What kind of users there are and what channels they use depending on the product. You have people who are really fans of this technology, people who only use it for investment and fiat users who don’t understand it yet but want to enter for Fomo (fear of missing out). Then if you want to create a project it has to make sense and not just for the hype. Those products that add value and innovate are usually the ones that succeed. And finally and most important, you have to create a strong community. Having a united group of users can benefit a project in ways beyond you can expect. A solid community helps to build brand loyalty, awareness of the product and provide feedback which is key to understanding customers and improving outcomes.
What are the upcoming projects in your company? Anything you want to anticipate?
On one side, we are about to launch our first NFT campaign with the idea of generating value to our community. We will benefit them with different utilities like entries in every prize that Wooy launches in their campaigns, exclusive access to events, voting access to future prizes and nonprofits, some surprises in the metaverse and more. https://journeycreatures.co
And on the other side we are also going to launch an mvp to test some features in Wooy’s platform such as onboardings for fiat users and our Proof of Donation NFTs.
This will be a different kind of NFT that we will give to every user who donates through our platform. We created the concept of PoD, taking the first step on the road to show transparency when donating. Recording the full cycle of the payments from the user to the actual cause. Registering in the metadata, who donated, how much, when, to whom and for what.
If you want to know more you can contact us in firstname.lastname@example.org