War of the Worlds

The world is no longer as we know it. Currently, there is a war of the worlds between the virtual and the physical. In the last period of time, the digital world has been growing abruptly, including cryptocurrencies, NFTs, generating a construction of the metaverse.

What is the metaverse?

 Many define it as a collective, persistent pool of content, accessible through a multitude of hardware form factors, that is designed to accommodate numerous use cases and contexts.

Describes a multisensory experience in the use of various devices and technological developments on the Internet.

It can be affirmed that long ago technology was used as a complement, an accessory to our lives on the real and physical plane. However, more and more the use of technologies has become the central axis of our operation. We become dependent beings.

Today we coexist within these two worlds, however, the metaverse is advancing more and more.

The metaverse and advertising

Advertising within the internet became the main axis of the commercialization of products and services. Its reason is obvious, and lies in the constant bombardment of advertisements to the audience, and not only that, but also the knowledge of the specific target, almost always guaranteeing an increase in income.

There are no more random moves and constant trial and error. With digital advertising, everything is a strategy and everything is a result (quantifiable and measurable).

However, advertising in the metaverse is showing another side of the coin.

Nike, Adidas and Balenciaga were venturing into Web3, generating collections of shoes and clothing virtually.

Gucci launched a collection of 871 virtual bags, and one of them sold for more than its real-world equivalent.

However, one wonders how profitable this new business is in this new digital world and how long it will last. Is a war of the worlds coming, or will they learn to coexist?

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