Lychee developed Moon, the first crypto ad tech platform that uses machine learning and predictive algorithms to help blockchain and crypto advertisers acquire and retain users through digital advertising.
Moon is the first ad technology to scale and grow the blockchain and crypto business, through a unique ad network that includes crypto sites, mobile apps, third-party social media platforms, and data with segmented information.
“Generally crypto businesses face many restrictions that make it difficult for their advertising campaigns to have good results. This problem inspired us to create Moon, to help blockchain and crypto companies reach the right audiences through the right channels with all the marketing tools in one place,” said Julián Saconi, Managing Director at Lychee.
One of its advantages is the adaptability to every market and need:
Apps: Acquires users for wallets, target users reading cryptocurrency articles, and those with a expressed interest in specific cryptocurrencies.
Brands: Targets an unique set of audiences which aligns well with the brand; finds crypto audiences who are open to new technologies, financial products, and open communities.
Exchanges: Finds crypto audiences who are likely to trade on an exchange, runs marketing campaigns for fees and incentives, and drives greater awareness and branding.
Tokens: Acquires backers, builds interest and momentum, and launches products to crypto audiences that will grow the influence in the web 3 community.
Play 2 Earn Games: Reaches gaming and finances enthusiasts that use play2earn platforms. With partner certification for each region to deliver a local experience, Moon also has exclusive support from the world’s leading ad networks.
Extensive data network: More than 300 clusters with segmented users, advertisers will be able to reach users with interests and intentions in the use, exchange and cryptocurrencies investment.
Lead Growth: Through Lychee tools, businesses achieve a series of links between brands and companies to reach a large number of leads on their platforms and improve conversions.