Our digital identity is increasingly important on the Internet. In an age where our smartphones have almost become an extension of our arms, opening Instagram, Tik Tok or Twitter apps has become an everyday activity. Digital identity has been one […]
Many years have passed since Satoshi Nakamoto published his famous article in 2008. When it all started, only a few technology geeks knew about Bitcoin, being considered almost useless and worthless. However, today its value has reached figures never imagined. […]
Lychee developed Moon, the first crypto ad tech platform that uses machine learning and predictive algorithms to help blockchain and crypto advertisers acquire and retain users through digital advertising. Moon is the first ad technology to scale and grow the […]
With the encouraging news of the bullish price reached by Bitcoin and Ethereum last weekend, we will analyze what is the future that we can expect in the cryptocurrency market. Last Monday we once again felt an encouraging optimism in […]
The Covid-19 pandemic accelerated the transition to a cashless world, supported by the technological advances that have been gradually taking place in recent years. The digital payments industry brought a series of changes and challenges for merchants and consumers. The […]
Non-fungible tokens (NFT) have experienced a boom in recent years. In this blogspot we will try to understand how an ecosystem that includes artists, blockchain, metaverse, investors, brands, developers and gamers, can develop in the coming years. What is an […]
With the arrival of Big Data, data on user choices began to be crossed, allowing marketing activities to be directed to the right people. Once a user expresses a preference, they are impacted with targeted advertising. This allowed brands to […]
The concept that emerged in the science fiction novel Snow Crash, by Neal Stephenson, ceased to live in fiction to be closer to reality. The metaverse was popularized when Mark Zuckerberg decided to change the name of his company to […]
Why do we see light at the end of the tunnel? – A few weeks ago we saw how our cryptocurrencies began to lose value, for example Bitcoin fell to 26.000 USD. Although there are currencies that have withstood the […]
Crypto ads are allowed again in updated policies The banned ones In 2018 Google, Facebook and Twitter had made the decision to ban ads related to the crypto world. With a measure that goes against the financial future, all advertisements […]